NYC Bake Sale 2012 (The Great American Bake Sale)

On a sunny, yet chilly Saturday in Brooklyn, NY the Great American Bake Sale took place, part of Share Our Strength's mission of ending childhood hunger (No Kid Hungry) by 2015. Bloggers Without Borders joined in to make a call across the nation for food bloggers to organize and join in! The NYC chapter's bake sale was at Brooklyn Flea in Greenpoint, Brooklyn. Even though the bake sale ended this past Saturday you can still donate to a great cause via the donation page on the NYC chapter's site.

Bakers, entrepreneurs, and all-around awesome people Lillian Huang and Ken Leung were this year's organizers and they did an amazing job! Seriously, organizing so much food, people, advertising, and such was really a show in great organization. It was smoothly run and the volunteers were super helpful and all on the same page in terms of raising money for a great cause.

There were numerous donations from local bakers and food bloggers that had us in a sweets wonderland! Chocolate double deckers from Abby Dodge, Baked's sweet & salty brownie, and Michelle Jaffe's (Sweet & Simple) brownies were huge sellers as were many sweet and salty items including Ken's chocolate peanut butter pretzel krispies and Jackie's salted chocolate caramel nut bars (both gluten filled and gluten free) that were ooey gooey messes of goodness. Tasting a sample one customer said "I want to buy what I just had in my mouth!" Liddabit Sweet's bourbon pecan cookie with caramel filling was a fast seller upon tasting. One vendor tasted it, ran back and said "What did I just eat? I must buy it!" All in all there was a cornucopia of amazing goods. There were vegan items, gluten-free, different shortbreads and macarons (both American and French), variations on rice krispy treats, pie, scones, almond croissants from Runner & Stone. We had steady sales throughout the day and got a huge surge of customers once 2 or 3 o'clock rolled around for a post-lunch treat!

Brooklyn Flea was a great venue. The staff incredibly helpful and other vendors supportive, the crowd amazing and generous! Being one of the few vendors selling boku sweets and in such extensiveness we got a lot of customers. With Smorgasburg being the site of mainly food vendors it was a good balance to be around those selling mainly savory items, as well as jewelry, patchwork, offering bike tune ups, selling furniture and art and tea and coffee (great compliments to scones and other sweets).

And it was great to see Ken, Lillian, and Jackie (a great saleswoman), as well as Angela (Mind Over Batter) and meet Meghan (Buttercream Blondi) and Emily & Karen (Mainly Gluten Free in NYC), and Elizabeth (Brooklyn Supper), Betty Ann (Asian in America) as well as many other foodies/food bloggers eager to help the cause and perhaps participate next year.

All in all via online donations and what was made at the bake sale we raised about $3,400 to surpass our $2,000 goal! Thanks a bunch to our sponsors Brooklyn Flea for providing us a booth for free, Joe's Crab Shack for the awesome t-shirts, Whole Foods Union Square for the bags, and Fondu for the banner and business cards! Thanks so much to everyone who stopped by the booth and purchased, who tasted, who volunteered, and who donated (especially all the great bakeries for contributing delicious goods) and spread the word! Please keep it up and help us raise more money! You can make online donations here. And when making a donation you can get in on one of many awesome raffles, which means more sweets! How can you resist?