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Book Expo 2011: Come one, come all!
Book Expo of America was held in New York City again and proved to be as big an event as ever. In terms of giveaways it was more extravagant than last year with publishers celebrating with cupcakes (Wiley) and some with beer (HarperCollins). All had galleys or some kind of giveaways to entice readers and book lovers to stay at their booth or come by again.
This year's Book Expo of America (BEA) brought back memories for those of us who'd attended years prior. While last year was truncated both in size and scope and also in terms of what publishers offered, this year sought to improve upon that with many giveaways and choices and even a joint convention with the Book Bloggers Convention at Jacob Javits Center in midtown Manhattan. It wasn't as humid as last year but the sun was in full effect which made for a lovely week for visitors and natives to enjoy this event pre-Memorial Day weekend. Last year some notable trade publishers did not have booths. But this year they came back full force. When talking to one of the publicists with Scholastic she mentioned that a big complaint was that they did not have giveaways last year except for author signings in the autograph area, but this year they had a huge booth in the Children's pavilion and had many giveaways including a new book by Maggie Stiefvater (The Scorpio Races) along with galleys of the last book in her Wolves of Mercy Falls series, Forever, and Wonderstruck a new book from Brian Selznick with a lovely, durable tote to accompany the galley.
Hachette Publishers had many giveaways as did HarperCollins, Macmillan, Random House, Gray Wolf Press, Harlequin, Cleis Press, and Penguin. Authors in high demand and with huge lines included Colson Whitehead, Chuck Palahniuk, Tom Perotta, Ally Condie, Melissa Marr, Rick Riordan, and Scott Westerfeld among many others including celebrities with books out (or due out) like Duff MacGrath, Tyra Banks (yes, Tyra is in the book mix now), Julianne Moore, Diane Keaton, Jane Lynch, Michael Moore, and the list goes on and on again.
Tuesday was a mad house with ARCs (advanced reader copies) everywhere! At 9am sharp the masses tend to divide and conquer and get their hands on items that they hope will keep them from standing on a massive line later on in the day. In speaking with many people on lines that you, inevitably, stand on it's always interesting to talk to attendees about their excitement in meeting established authors or being introduced to new ones that they end up loving. These ARCs do a great job to promote debut authors and familiar ones while entertaining readers to no end with the amount they can get their hands on.
While last year's main "theme" was Books in a Digital World it wasn't the main element in panel discussions as it was last year. This year Book Expo was held in conjunction with the Book Bloggers Expo and BlogWorld in addition to the International Digital Publishing Forum (IDPF) conference. Press who registered for Book Expo were able to get into some of the other events held at Jacob Javits Center that week. There was a section devoted completely to the rise and growing efficiency of digital publishing for books and the many companies offering services in conversion and distribution.
Self-publishing is also on the rise. I conducted an interview with actress and new author Tanya Wright on her new book Butterfly Rising published with CreateSpace (a self-publishing sector of Amazon) and author Maria Murnane (Perfect on Paper), and CreateSpace sr. marketing manager, Aaron Rosenstein, about what CreateSpace offers as a newer face in the self-publishing world and how it really caters to authors giving them back control of their work. Amazon has also grown in the publishing world with their own publishing imprints as their awards to find breakthrough authors has set them on track to publish many beyond those voted on by Amazon members/visitors. Amazon conducted many signings at their publishing booth and had a strong presence at Book Expo via CreateSpace.
The New Title Showcase is where many self-published authors with more familiar services like iUniverse, Xlibris, and AuthorNotes had their books displayed, but sometimes these get lost in the crowd when it comes to being exposed to a new audience. This is where CreateSpace has more pull in its connection to a stronghold in the publishing and book buying world. Especially since they had a booth to display their authors and their titles rather than having their work lumped together on shelves making the choices akin to being in a bookstore for readers. And when you're on a schedule you may not have time to search through New Titles in the hopes that something may catch your eye when there are so many publishers, authors, galleys, and booths vying for your attention on the main floor.
Many of the Author Stages talked about anticipated upcoming books, ebooks, and also conversations with authors about their process and what's next. There were many "buzz panels" where editors talked about upcoming books they were excited about, many of which had galleys available and were being pushed from new YA series to "The American The Kite Runner" and so on.
Wednesday was just as busy but probably a bit more subdued in the fact that many people got key finds on Tuesday. I was able to navigate and got to meet some wonderful authors. Tayari Jones' new book Silver Sparrow came out last Tuesday and she signed copies of the hard cover.
Laini Taylor was around signing ARCs of her new book with Little, Brown Young Readers Daughter of Smoke & Bone where about a thousand copies were available. Tom Perotta signed for more than his designated time and was kind to each and every person in line who patiently awaited his signature on his new look at a world post-Rapture (perfect timing no?), The Leftovers.
Thursday is always the more relaxed day in that many people use this time to recover from standing in lines and carrying hefty totes full of galleys and new titles. There was less of a rush on Thursday and the doors closed at 3pm allowing exhibitors to clean up and pack up and attendees to prepare shipping and perhaps even enjoy the city.
The week of Book Expo in New York also marks New York Book Week and that means...after-parties! On Monday I went to the Teen YA Carnival in SoHo with author Shana Silver and heard a nice discussion with David Levithan, Kody Keplinger, and Torrey Maldonado among others on writing teen angst though this discussion turned more into their background and how that's helped their process in writing for a YA audience. There were some giveaways and a lot of books to get signed by these authors and others including Malinda Lo!
Tuesday's big after-party was in SoHo where many went to the Bookrageous BEA Bash at Lolita Bar where many authors such as Scott Westerfield, Lev Grossman, and Catherynne M. Valente were. There were numerous author talks in the afternoon and evenings and various events not listed in the New York Book Week guide attendees received along with the list of exhibitors, author signings, and coupon book for deals around the city during the week.
On Wednesday my friend Bonnie and I attended the first ever Goodreads Book Club event at Housing Works where Jennifer Egan's Pulitzer Prize winning book, A Visit from the Goon Squad, is the pick. Ms. Egan signed copies of her books and chatted with the audience while we were entertained by teenage band Care Bears on Fire. Good times. (All proceeds from this event go to Housing Works' mission of supporting AIDS research and individuals with AIDS).
Thursday, more events, but Anna and I attended Scholastic's ThisIsTeen event at the Scholastic store where Libba Bray, Meg Cabot, and Maggie Stiefvater briefly spoke on their writing methods and about their new titles. For Ms. Bray Beauty Queens has already gotten a lot of buzz and was recently listed as one of the "must" on Entertainment Weekly's 10 Must List.
The rapport with the authors was one of camraderie and comedy and it was a pleasure to hear them speak and then engage with them as they signed copies of their books as well as ARCs that may have been made available at Book Expo or to bloggers/press.
By week's end I believe I collected less books than I did last year. And having learned from years past I made sure to have a wheely suitcase along with me to prevent me from having a sore back and shoulders for days. Though, my feet are a whole other story.
I've met many wonderful authors and fellow book lovers/bloggers at Book Expo and am connecting with people more and more via Twitter each day based on our experiences.
For book lovers Book Expo is similar to Willy Wonka's chocolate factory and us being Charlie or one of the other kids having the golden ticket. But I'll go with Charlie cause he was in awe and so appreciative of what he was able to be a part of. As book lovers, book sellers, publishing professionals, authors, publicists, bloggers, and so on we all come together at this huge event to learn more about authors, the book world, and the tomes we love or may grow to love. We post and report and review to share knowledge of what we deem good or bad and no matter what we're constantly entertained by what's out there for us to consume.
Here's looking forward to another Book Expo in New York next year. It'll be the first week of June, which hopefully means more sunny skies and brilliant evenings.
Book Expo 2010: Still in the Big Apple, but on a smaller scale.
This was probably my fifth or sixth time at Book Expo of America (BEA) at the Jacob Javits Center. I first heard about Book Expo when I was in college and got the opportunity to volunteer in the autograph area where I met many authors of various genres. It was my first time being exposed to the largest book convention in North America, and I liked it. I volunteered through my Alma matter a couple more times in the autograph area as long as BEA was being hosted in New York City. (It used to change its location every year rotating between New York City, Los Angeles, and Chicago.) As of 2009 it was announced that Book Expo would remain in NYC until 2012, which made me extremely happy that one of the largest conventions would continue to be in my backyard, so to speak. As of late I've been part of the press attending Book Expo and am glad not to volunteer. While I enjoyed the busy-ness of BEA and being part of the staff and having access to areas many others didn't, I also realized that not working allowed me more time to browse and see what the conference was actually about.
Book Expo has always been about introducing new authors & titles to a wide audience as well as garnering additional press for established/best-selling authors. Sometimes illustrators are also present. Librarians come to Book Expo to learn of the new titles they may want as do booksellers. Educators enjoy Book Expo for the opportunity to find new literature to stimulate students and themselves. Book lovers come to BEA because, well, BOOKS! And the exhibitors of big and small/international and domestic publishers, typesetters, digital publishers, literary agents, Newspapers, and new writers come for contacts and to bring notice to what it is they do. Book Expo has always been a great place for those with a strong love of books and realize how much they can inspire and entertain.
This year, Book Expo wasn't as I remembered it. And it made sense that in economic hardship one would notice how much the publishing industry was affected as well as the convention itself. Last year, Book Expo was the way I always experienced it, bustling; filling two floors with most publishers around and hawking as many galleys, ARCs (advance readers' copies), published titles (successful and new); food samples for cookbooks; samplers as intros to their books; beer & popcorn (just cause); and so on and so forth. Yes, we were in a recession, but apparently people hadn't been hit hard, yet.
This year BEA was condensed to one floor; there were less giveaways of books, galleys, and so forth and the giveaways that were available were timed early on. Many co-workers I saw in late morning or early afternoon expressed disappointment at the slim pickins. I informed them that had they been at Jacob Javits at 9:01 am they might have gotten some choice stuff. The autograph area and in-booth signings have always been a key source of getting some nice titles, but many people aren't keen on spending most of BEA standing in line. The press room last year was bountiful with food (muffins & bagels in the morning, cookies & brownies in the afternoon) all the while having coffee and tea readily available. This year the press room had limited offerings. Only a pitcher of coffee and tea respectively that did not get refilled and also a plate of brownies and cookies and a large serving of lemonade in the afternoon, these "amenities" also did not get refilled once supply dwindled to nothing. In exchange for less treats the press did get internet access and computers to use to constantly update their news wires, but I did miss the snacks to nosh on in the midst of running around from booth to booth, talk to talk, or meeting to meeting.
Some big name publishers, like Scholastic Inc., didn't have booths just meeting rooms and were not giving away galleys or ARCs to the public from a booth and had limited author signings in the autograph area. Last year Macmillan went that route, but this year had a small booth and did a limited number of signings. Many publishers had smaller booths which accounted for the available space on one floor.
The autograph area of about 30 signing tables or so was brought upstairs to the main hall, as was the Children's publishing pavilion (section dedicated to children's publishers solely). Because of the newly condensed conference this made for some heavy traffic throughout. Add on the limited amount of giveaways and people churning for anything they could get their hands on (title, subject matter be damned), in addition to long lines for in-booth or autograph area signings and you had yourself on heck of a traffic jam! The space between the autograph area and booths was smaller, causing the booths closest to the autograph area to be blocked off for their own signings or advertisements and patrons to just be all-around confused as they tried to find their author of choice. For some big ticket items like Melissa Marr, Kate DiCamillo, Sarah Dutchess of York, Mo Willems, Louis Gosset Jr., and so on and so forth lines started early and so you had a growing line behind a line extending to the exhibitor area and blocking who knows how many tables. I've had the pleasure of working in the autograph area and with Dave Holton who manages this section and it can get pretty hectic when people want to make sure they see James Patterson or Carol Higgins Clark or Teresa Giudice from The Real Housewives of New Jersey or just want a really nice cookbook. Some people get snippy, others full-on irate, some give up and just ask if you can give them a copy of the books sans signature, others may see a friend and skip the line thinking no one the wiser. And you have to be the one to try and keep the peace and maintain order. Not always easy on a summer day in a packed conference hall.
One of the big themes at BEA this year was Going Digital! There were many talks about the future of e-book publishing, how publishers can try and garner more interest in e-books, and authors being more open to the possibility. Some authors, mainly Scott Turow (author of Presumed Innocent and the recently published sequel Innocent) was vocal about worrying about the copyright and safety of the author's work when it came to e-publishing. How safe are e-books anyway? This is kind of the same position musicians first took when their music was available online. How can one monitor where your music is going and if you'll get compensated for it? The truth is no one has a good answer for that one. So it seems this debate may go on and on and on. After reading a review of this talk from Publisher's Weekly daily review of Book Expo it was interesting to learn that publishers wouldn't necessarily make all books they published available in e-book form, mainly high profile authors (aka guaranteed bestsellers) and mid-tier books they have high hopes on. Indie publishers can't even think of going digital right now what with their book lists being small in general as well as their budgets. So knowing that some obscure authors or new authors may not even get a chance at having their books available online kind of hammers home the point of how important print books are as well as libraries and heavy promotion by the author.
The daily review from Publisher's Weekly also noted that international companies were not too fond of the shorter week. Before, the conference was Thursday-Sunday. With Thursday being a day of press events and the keynote address officially marking the beginning of the conference, as well as set-up for exhibitors. The conference would officially be open to all Friday-Sunday for meetings, exhibitions, giveaways, and formal talks to the public about the theme as well as more pavillions dedicated to various genres. Last year had an African-American pavillion which also offered around-the-clock meetings and one awards ceremony in celebration of this specialized genre of literature. Whereas this year there was no advertised celebration of African-American literature or Spanish literature per se beyond a talk or two on the meeting floor. This year Tuesday was the day for press events, leaving Wednesday and Thursday for meetings and the official opening of the exhibitor floor. International publishers/companies were upset that they lost a day for meetings as not everyone was allowed on the exhibitor floor on Tuesday. Many wanted a refund for the day lost. Some booksellers weren't keen on the new format because Monday-Wednesday tend to be big days for signings in their stores and attending Book Expo took away from their availability as well as authors and, potentially, attendees who may be at BEA and not want to visit bookstores after a full day of books, books, and more books (in addition to achy joints from standing in line for all those tomes.)
While I was disappointed this large conference was on a slightly smaller scale and in the middle of the week rather than on a weekend, I did enjoy my time there. I didn't mind standing in line for books I was really interested in and in the mean time met a lot of nice authors and patrons. I was big on story collections this year and every author I met was interested in starting a conversation and was glad to hear how excited you were about their book. Some authors like Kathryn Stockett, whose book The Help became a NY Times best seller, basically signed and smiled to keep the long line moving. While waiting in line for her book we did get a nice caramel cake straight from Mississippi where the novel takes place. I got to tell Scott Turow how much my mother loved Presumed Innocent. I got to let the authors of Going Rouge know how intrigued I was by their book after reading about it in Entertainment Weekly and learning that one was on "The Insider" and how much we found the show to be a bit disconcerting. I got to learn more about the background of Tony O'Neill author Sick City and a genuinely nice guy. In the midst of waiting for autographs I got to meet a woman from the Midwest who loves The Hunger Games series as much as I do and a bookseller from New Jersey who kept referring good books to me by saying: Holy shit that was a good book! I met a teacher who was basically asking every publisher if they needed a lawyer for her daughter a new graduate from law school while collecting as many collectibles as she could. And I met author Lutishia Lovely, who also had a penchant for cookbooks as she and I met in line after line for certain titles.
Next year Book Expo will retain the current format of a shorter conference, mid-week from May 24-26, 2011 in NYC. While I see the ups-and-downs I cannot foresee ever not enjoying a conference that celebrates books so intensely. Each year I feel an immense sense of luck at being exposed to so much in a few days.



