Third Times the Charm at #CookieTakedown

This is what my cousin said to me a couple times on our way to the 2014 Sunday edition of the Brooklyn Cookie Takedown I was not wholly optimistic. For me, baking is somewhat therapeutic. I couldn't imagine baking full-time as some of the love would be chipped away. Whereas writing is a passion, and something I consider work, baking is a hobby. And like any hobby why the heck not make over 200 cookies for people to consume and judge at the annual Cookie Takedown? Matt Timms organizes the slew of Takedowns that goes on, and not just in Brooklyn. The cookie version is the only one I've dared to enter because of my love for baking.

I found I was pretty uninspired for cookies. Wanting to do something different, and without chocolate, like in previous years. 2012 was maple cookie with a candied almond. 2013 brought a toasty coco-lime shortbread. This year...I was blank for a bit.

In the end I knew I wanted to try shortbread and perfect what I did last year in a way. Shortbread is a good try for several reasons. One of which is that it is so full of butter that it freezes well and is easy to roll so moisture and texture can retain if you make dough ahead of time.

But what to add to said shortbread? Who the heck knows? Time flew. Thanksgiving came and went. And I figured "The hell?!" I'll do shortbread dipped in chocolate with homemade caramel swirled on top. Perhaps there'll be a slew of chocolate items like the year prior. Perhaps there'd be a lot of caramel or bourbon items as well. I dunno. All I knew was that even though I was going through some personal issues and was not wholly invested that I'd make the best damn cookie I could.

Some things I learned in re-trying my hand at shortbread.

1. Use the BEST butter you can. And that meant Kerrygold Unsalted. Being part of the Kerrygold Food Blogger Network I knew I could utilize some coupons and found the texture and quality to be enhanced than with that of butter available in my local stores.

2. Confectioners over Granulated. Sugar matters when it comes to shortbread. Shortbread needs to be smooth and crisp, but buttery and not too sweet. Which is why it's important to have a good balance in that taste when you're adding items onto it. Don't just add stuff to shortbread! It has to work on all levels. So confectioners tones down the sweetness to not overpower while also being so fine that it works in the dough itself to get that crispness you want.

3. Watch. Your. Shortbread. I moved into a new place and so have a much more powerful oven. Which means I had to nurse and guard my shortbread until it turned a slight toasty on the bottom edges. Once that happens and the top is somewhat firm take it out and slip onto your wracks to cool and then seal up tight.

So I made all the cookies on Friday. And then it was time to melt the chocolate (use a pan!) and dip said cookies into chocolate. What did I find though after 2 hours of waiting for chocolate to set in my hot a** apartment? That I need to set these things in the fridge because my apartment was not having it. This meant the 200+ cookies I had spread throughout my small NYC apartment in Queens needed to go into my fridge in shifts over the course of another 2 hours so I could stack them up.

Sunday morning, right before heading out to Brooklyn, I made caramel complete with more butter, (light) brown sugar, heavy cream, and kosher salt. After making the caramel I put it into a squeeze bottle and wrapped that up in foil to retain the heat in the hopes it was not too cold out (since my apartment was Hades) to freeze the caramel and rushed off to the Takedown.

Well, after 3 years of doing this I was having fun. Eating the other participants' cookies. Friend and Takedown Queen (Ice Cream Champene) Daisy Bow was my table buddy and had my fave cookie of the day her Darth Tater potato chip shortbread with chocolate drizzle. Sooo good.

The judges tasted. One of them co-owner of Baked Renato Poliafito and a previous Takedown judge from Schnack. So, at the end of the competition you get up on stage, introduce yourself and your cookie and wait to hear the verdict. The judges choice came first and they announced the two Honorary mentions. Then came third place.

At this point one is hopeful to hear their name but not expecting it and by the time the second place was called I was waiting to hear whom I'd be congratulating for the first place prize while sweating under the Bell House lights on stage and smiling due to a sugar high and since you're being watched by many, many people.

And then, someone, Renato of Baked, calls #19 Chocolate dipped & caramel tipped shortbread and your mouth drops open and you stagger back into your friends Daisy and Emily in shock at having your name called. Then you, or I, walk slowly to gain your prizes and smile really big and goofily and when the mic is placed in front of you say "I've been in this competition three times and this is the first time I won. Yay!" And then you get a bunch of congratulations from many people with genuine smiles and must figure out how to carry a Kitchenaid mixer home from Brooklyn to Queens with your cousin.

Afterwards you eat Thai food for dinner to try and cancel out the sugar. :-)

So yay! Bridesmaid turned bride at the latest Brooklyn Cookie Takedown after a rough couple weeks and worrying about what I was making knowing I made something people enjoyed--even having Matt Timms dad Pete strike up convo about how much he liked my shortbread and the best he's had was by his wife who is English and they, you know, invented shortbread--can be enough. I really do simply like to feed people and have them enjoy it. But winning a Kitchenaid mixer and Baked cookbook is pretty damn awesome too.

Happy Baking peeps!

#CookieTakedown 2012

Gray Sunday. Rain. Wind. Cookies. Bourbon. Brooklyn. Mid-December and the 2012 Cookie Takedown at The Bell House was officially on! In my corner, I had maple deliciousness. Shaking off the droplets my cousin Melissa and I walked into a literal smorgasbord of cookies and some serious competition. For some, or many, this wasn’t just for fun. This. Was. It.

Admittedly, I felt pretty confident about my original creation. I’d done a test batch and got thumbs up from discerning eaters in the form of my co-workers and got raves from members of my writing group. But, like anything when it comes to NYC, in smaller communities you feel like a master, but when facing the larger realm you realize how steep the competition is.

With my tin pans full of cookies I was beside women with nice tablecloths, neon colored gloves, cute zebra printed plates and a light-up sign! Luckily fellow foodie, food blogger, fashionista, and kickass mom Angela (Mind Over Batter, by the way she's also currently doing a cookbook giveaway!) had done one of the of the Takedowns before (she placed at the Ice Cream Takedown earlier this year) and brought a lovely tablecloth. She also brought some delicious Banana Bread Re-snicker-cycle-doodles. If you like banana bread you’ll love her cookie it has the great balance of bread and cookie and a perfect banana taste.

Matt Timms knows how to treat his takedowners. There were nice giveaways for all including Bulleit Bourbon, Bulleit Bourbon glasses, and a handy Anolon wooden spoon. There was free eggnog (strong stuff!) and the first round was on Matt. Winners got either a Cuisinart stand mixer and other goodies (audience choice prizes) or an electronic handmixer (judge’s choice) or baking pans (honorable mentions). Oh yeah, there were cookies galore!

Unfortunately I didn’t get to partake in as many cookies as I would have liked since I was so busy serving the masses. One of the nicest compliments was seeing people nod after taking a bite of my cookie knowing that it hit a soft spot. One attendee, who was friends with the ladies giving out Pistachio Chip Chip cookies said my cookie was the best of all! One of the ladies manning their table came over to me and said “My friend said your cookie was the best one here. And he’s my friend!” I was aghast and flattered and psyched up!

The Cookie Takedown is a major cookie bonanza. There was an abundance of salty sweets from the salted peanut butter chocolate chip cookies (one of my faves for the perfection of something simple), salted chocolate chocolate chip cookies, one of the winners of the audience prize was a sea salted chocolate chip cookie. There was a Frankencookie (peanut butter cookie atop a brownie atop a chocolate chip cookie). There were bacon cookies, Drunken Chocolate Pig (chocolate, maple, sea salt, bacon) and a cookie with maple drizzle. A Miso Awesome cookie, yes miso in cookie along with chocolate. There was the Fluffer Nutjob (which also placed) and a cookie that was smothered in fluff (homemade mallomars) hiding the bit of cookie underneath. There was chewy gingerbread and thyme toppings and potato chips with chocolate chips (pistachio chip chip) and pistachio cookies with pomegranate buttercream and...so. many. cookies!

What was my cookie you ask? I made a maple almond praline cookie. As a fan of Vermont, and especially Vermont maple, I saw that Trader Joe’s had maple sugar! I purchased some and when I found out I was no longer on the waiting list for the Cookie Takedown but an official entrant I went to Trader Joe’s and bought a crapload more in addition to maple syrup and stocked up on maple extract.

This is a chewy cookie and the maple is there but not too intense. Being that maple itself is a subtle flavor I don’t think you can overdo it, however, you definitely need a balance of maple and non-maple ingredients. I rolled the almond in grade A dark amber maple syrup and then in light brown sugar to make a sort of praline and put that in the middle of the cookie so it’d crust up while baking. Along with the chew you get a nice crunch. I got many compliments from those outside of the competition as well since I had leftovers.

Something to also note...you have to make a few hundred of these. I made close to 300 over the course of two nights. And (thanks for the tip, Angela!) made dough for five straight days and refrigerated it so I could bake over two nights rather than try and balance making dough and baking. Luckily the dough I made handled well being refrigerated for several days making baking go smoothly. I made 150+ on Friday night and 120+ on Saturday night. With maple in baked goods the flavor has to settle. You will not taste maple right out of the oven, but after everything’s been sealed for a few hours and you open that sealed container anew BAM you are hit with it. And it is wonderful.

So after two hours of serving cookies, tasting cookies, drinking some strong eggnog, and chatting with attendees and contestants the judges deliberated and Matt counted ballots from audience votes. We all gathered on stage and introduced ourselves (and our confections) and waited to hear the results.

Admittedly, I felt a bit confident. I knew the cookie was good, but being up against 29 other cookies, well, you wonder how good.

Unfortunately again, friends, I did not win. The big winner was Susan of The Girl in the Little Red Kitchen who won both the judges top prize and the audience prize for her French macarons. Yes, maple got beat out by the French. But they were well done and I don’t know if I’d have the patience to make those bad boys, especially several hundred in my own little kitchen.

Do I wish I’d have won? Sure. But mostly I wish I’d gotten to taste more cookies! Seeing everyone set up and hearing them say them onstage I was disappointed I didn’t get to try more. Lucky audience members and judges. People worked hard on their cookies and the other takedowners were super nice and complimentary. It was good vibes all around on a rainy day and warm fuzzies. My cousin had a bunch of fun and again, Matt knows how to host an event and treat his people so he made it extra awesome.

I may do the Cookie Takedown again next year, may not. I didn’t feel too stressed about it do to good prep but who knows. Maybe next year I’ll just sit back, relax, and with eggnog in one hand and a plate of cookies in the other take in all the goods.

Sidenote: Because I was so busy distributing cookies to the public I didn’t get as many pics as I’d like but here are some great ones from Brooklyn Exposed (you can see Angela and I in one!). And SeriousEats has a nice slideshow of the event.