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2012 Year in Review of NYC's Baked Good Offerings
My annual review of baked goods I've had in NYC (and sometimes elsewhere) throughout the year. Sit back and relax, this is comprehensive. Oh, and you're welcome. :-)
#CookieTakedown 2012
Last Sunday I participated in my first ever Cookie Takedown. Making almost 300 cookies of an original maple recipe. It was intense, but fun, and sugar-filled. Will I do it again next year? We will see...
Admittedly, I felt pretty confident about my original creation. I’d done a test batch and got thumbs up from discerning eaters in the form of my co-workers and got raves from members of my writing group. But, like anything when it comes to NYC, in smaller communities you feel like a master, but when facing the larger realm you realize how steep the competition is.
With my tin pans full of cookies I was beside women with nice tablecloths, neon colored gloves, cute zebra printed plates and a light-up sign! Luckily fellow foodie, food blogger, fashionista, and kickass mom Angela (Mind Over Batter, by the way she's also currently doing a cookbook giveaway!) had done one of the of the Takedowns before (she placed at the Ice Cream Takedown earlier this year) and brought a lovely tablecloth. She also brought some delicious Banana Bread Re-snicker-cycle-doodles. If you like banana bread you’ll love her cookie it has the great balance of bread and cookie and a perfect banana taste.
Matt Timms knows how to treat his takedowners. There were nice giveaways for all including Bulleit Bourbon, Bulleit Bourbon glasses, and a handy Anolon wooden spoon. There was free eggnog (strong stuff!) and the first round was on Matt. Winners got either a Cuisinart stand mixer and other goodies (audience choice prizes) or an electronic handmixer (judge’s choice) or baking pans (honorable mentions). Oh yeah, there were cookies galore!
Unfortunately I didn’t get to partake in as many cookies as I would have liked since I was so busy serving the masses. One of the nicest compliments was seeing people nod after taking a bite of my cookie knowing that it hit a soft spot. One attendee, who was friends with the ladies giving out Pistachio Chip Chip cookies said my cookie was the best of all! One of the ladies manning their table came over to me and said “My friend said your cookie was the best one here. And he’s my friend!” I was aghast and flattered and psyched up!
The Cookie Takedown is a major cookie bonanza. There was an abundance of salty sweets from the salted peanut butter chocolate chip cookies (one of my faves for the perfection of something simple), salted chocolate chocolate chip cookies, one of the winners of the audience prize was a sea salted chocolate chip cookie. There was a Frankencookie (peanut butter cookie atop a brownie atop a chocolate chip cookie). There were bacon cookies, Drunken Chocolate Pig (chocolate, maple, sea salt, bacon) and a cookie with maple drizzle. A Miso Awesome cookie, yes miso in cookie along with chocolate. There was the Fluffer Nutjob (which also placed) and a cookie that was smothered in fluff (homemade mallomars) hiding the bit of cookie underneath. There was chewy gingerbread and thyme toppings and potato chips with chocolate chips (pistachio chip chip) and pistachio cookies with pomegranate buttercream and...so. many. cookies!
What was my cookie you ask? I made a maple almond praline cookie. As a fan of Vermont, and especially Vermont maple, I saw that Trader Joe’s had maple sugar! I purchased some and when I found out I was no longer on the waiting list for the Cookie Takedown but an official entrant I went to Trader Joe’s and bought a crapload more in addition to maple syrup and stocked up on maple extract.
This is a chewy cookie and the maple is there but not too intense. Being that maple itself is a subtle flavor I don’t think you can overdo it, however, you definitely need a balance of maple and non-maple ingredients. I rolled the almond in grade A dark amber maple syrup and then in light brown sugar to make a sort of praline and put that in the middle of the cookie so it’d crust up while baking. Along with the chew you get a nice crunch. I got many compliments from those outside of the competition as well since I had leftovers.
Something to also note...you have to make a few hundred of these. I made close to 300 over the course of two nights. And (thanks for the tip, Angela!) made dough for five straight days and refrigerated it so I could bake over two nights rather than try and balance making dough and baking. Luckily the dough I made handled well being refrigerated for several days making baking go smoothly. I made 150+ on Friday night and 120+ on Saturday night. With maple in baked goods the flavor has to settle. You will not taste maple right out of the oven, but after everything’s been sealed for a few hours and you open that sealed container anew BAM you are hit with it. And it is wonderful.
So after two hours of serving cookies, tasting cookies, drinking some strong eggnog, and chatting with attendees and contestants the judges deliberated and Matt counted ballots from audience votes. We all gathered on stage and introduced ourselves (and our confections) and waited to hear the results.
Admittedly, I felt a bit confident. I knew the cookie was good, but being up against 29 other cookies, well, you wonder how good.
Unfortunately again, friends, I did not win. The big winner was Susan of The Girl in the Little Red Kitchen who won both the judges top prize and the audience prize for her French macarons. Yes, maple got beat out by the French. But they were well done and I don’t know if I’d have the patience to make those bad boys, especially several hundred in my own little kitchen.
Do I wish I’d have won? Sure. But mostly I wish I’d gotten to taste more cookies! Seeing everyone set up and hearing them say them onstage I was disappointed I didn’t get to try more. Lucky audience members and judges. People worked hard on their cookies and the other takedowners were super nice and complimentary. It was good vibes all around on a rainy day and warm fuzzies. My cousin had a bunch of fun and again, Matt knows how to host an event and treat his people so he made it extra awesome.
I may do the Cookie Takedown again next year, may not. I didn’t feel too stressed about it do to good prep but who knows. Maybe next year I’ll just sit back, relax, and with eggnog in one hand and a plate of cookies in the other take in all the goods.
Sidenote: Because I was so busy distributing cookies to the public I didn’t get as many pics as I’d like but here are some great ones from Brooklyn Exposed (you can see Angela and I in one!). And SeriousEats has a nice slideshow of the event.
#CookieSwapNYC 2012 (Supporting WhyHunger's Campaign)
Walking into Hill Country BBQ in Chelsea one is welcomed by the woody aroma of meat being smoked. Pass by the friendly hostess and the bar, don't get sidetracked by the dessert station, and head downstairs to be greeted by representatives of WhyHunger and Bloggers without Borders. Beyond was an array of goodies and food bloggers I've connected with at local functions and via the Twitterverse. For me being part of the food blogger/foodie community is home and the best way to spend a weekend, especially a chilly and windy Sunday. Baking for them and enjoying food with them is a highlight, but to also do so for charity gets the warm fuzzy feelings going.
Cookie Swap NYC was organized by bloggers around the country with Bloggers without Borders. Bloggers without Borders has partnered with WhyHunger to promote an end to poverty and hunger throughout the nation by connecting people to affordable and nutritious foods. Fellow food blogger Lillian Huang kept many of us updated on the upcoming event. In the end forty food bloggers and food enthusiasts from the tri-state area came out to bake, talk, and share in WhyHunger and Bloggers without Borders mission.
The purpose of the Cookie Swap is, yes to swap cookies, but mainly to join people with common interest for a larger purpose. Tickets cost $40, half of which went to WhyHunger. Beyond purchase of a ticket all you had to do was bake cookies. Any kind you like! And what you get is the generosity of Hill Country BBQ's executive chef Elizabeth Karmel in providing you a tasty barbecue along with samples of their breakfast pastries and award winning cupcake! And again...the warm fuzzies!
Since I figured (and saw via many tweets) that chocolate was a popular theme I went with a recipe I'd made before. Martha Stewart's Pumpkin Cookies with Brown Butter Icing. A pillowy cookie that's not too sweet but add on the brown butter icing and you are in sugar country!
It's always great to catch up with the food blogger community and participate in not just eating but helping a greater cause. Jackie did gluten free pinenut cookies, Elizabeth (Brooklyn Supper) made a gorgeous satsuma cranberry shortbread, Angela (Mind Over Batter) made chocolate peanut butter cookies and gingerbread, Hazel (Tasty Pursuits) made Gianduja cookies, Betty Ann (Mango Queen) made purple yam ube shortbread, Abby Dodge did a deliciously ooey gooey bar, and there was more, more, and more.
It was great meeting Gail (THE Tough Cookie), Sweet & Simple's Michelle Jaffee, and Kelly (KellyBakes) in person and everyone just chatting it up and relaxing.
Hill Country BBQ, and Elizabeth, were super generous in providing the venue two years in a row, this great food spread of their succulent meats and sides, as well as a nice breakfast spread of savory and sweet items and honey butter (HONEY BUTTER!). Attendees were also provided the Hill Country NYC Food & Wine Festival (Godiva) award winning PB&J cupcake! Are there words to describe how much I loved this cupcake? Moist cake, perfect balance of jelly in said cake, a whipped peanut butter icing that did not overwhelm, and salted peanuts on top! Goodness...
Let me be honest. After all that dining and chatting and picture taking I didn't want to go home because (1) it was hard to move and (2) I wanted to take advantage of everyone's generosity and report back accordingly to the world! I only took a handful of cookies after having splurged on Hill Country (been there before and enjoyed it and certainly will be back again) so I tasted gluten free Milanos from Our Gluten Free Family (chewy and, dare I say, even better than the original), Angela's chocolate PB cookie (as always a knock out), Abby's ooey gooey bar (Abby does no wrong as far as I'm concerned), and Betty Ann's chocolate sandwich cookie (sinfully wonderful). Then there's regret at not being able to try more but my Zumba class barely worked off what I had eaten.
During events like these you realize how lucky you are to be able to indulge in great food and make it for others. So to come together for a cause to aid others less fortunate to become more educated about food and have it at their disposal is a great thing to do and promote, year-round not just during the holidays.
Bloggers without Borders has done some great fundraisers including the NYC Blogger Bake Sale that Lillian and Ken spearheaded earlier this year to also provide relief to hungry children.
To stay updated with WhyHunger's mission check out their website and connect. If you're a blogger check out and sign up for Bloggers without Borders and perhaps I'll see you at a function in the very near future.
Thanks again to all who participated and donated and organized and again huge thanks to Hill Country BBQ for the great spread and generosity.
Warm fuzzies people...
Interview with The Brownie Boy (A home grown business taking you back to your favorite memories.)
I'm again honored to be granted an interview with one of the latest confectioners to New York City, specifically to Brooklyn's Smorgasburg, The Brownie Boy. His brownies and blondies are delicious, dense, and a flavorful treat that may remind you of one of your favorite treats.
On my first of three, yes three, trips to Smorgasburg this year I was introduced to The Brownie Boy. What stuck out was the lovely sea-foam colored banner and of course the reasonable pricing. And, as you know, I am always on the lookout for the newest in baked goods in NYC. I owe it to you to spread the word after all.
The Brownie Boy is Mario Grosso, a new entrepreneur in the food field and the man knows his brownies! Each time I went to Smorgasburg I urged those with me to try his delightful delicacies. My fave is his walnut brownie, but the dulce de leche was the first to catch my eye. Mario noted that he takes great pride in making his bars the right consistency. I replied that I highly appreciated that.
My friends, food bloggers and foodies alike, who've tried his brownies and blondies agree, he's one of the new bakeries that we have to watch out for as The Brownie Boy business grows.
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The ‘Story’ section of your website nicely details the memory of sneaking that first bite of a really good brownie. Do brownies (and blondies) hold a particular memory for you? Was this the dessert that made you passionate about baking overall?
I have always loved brownies more than any other dessert, and I think that a lot of people can relate to the scene in my story. Brownies are very popular with kids, and very nostalgic with adults; they are true crowd pleasers. Brownies were one of the few treats that my mom would bake in the oven. So, brownies definitely hold a special place in my heart. What made me passionate about developing my own recipes was discovering the overwhelming amount of disappointing brownies on the market, and the tendency of people to not only rely on boxed mixes, but consider the results authentic. The inspiration behind The Brownie Boy is the 1950s, before the advent of brownie mixes, artificial flavors, and preservatives; an era centered upon baking from scratch. At the same time, the mission of The Brownie Boy is to take the “one bowl” dessert from simple to gourmet, by using the finest ingredients to create a scrumptious assortment of unique flavors. There has been no greater feeling than being able to share my interpretation of the perfect brownie!
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The Red Velvet Brownie! This is being rolled out at Smorgaburg this coming weekend. Yet, there had been a previous variation. I was particularly excited to see this was on the menu but you’ve perfected it. Red velvet can be quite controversial in the baking world as to what makes it ‘good’ or ‘real red velvet.’ What, for you, makes good red velvet?
That’s right! And they sold out pretty quickly. Since its introduction, Red Velvet has become my second most popular flavor, following Dulce de Leche. I had to play with it because my original recipe and design was not package-friendly. I’m very happy with the new results.
I’ve had a lot of mediocre and/or faux red velvet, so it was my goal to offer something worthy of the name. In my opinion, authentic red velvet needs to have buttermilk, vinegar, and only a hint of chocolate. As a chocoholic, it was pretty hard to resist using too much chocolate in the recipe, but I restrained myself! Turning red velvet into a brownie was particularly difficult, while staying true to the traditional recipe, because buttermilk tends to give baked goods a fluffy, tender, and light crumb. But, after painstaking experimentation, I figured out a way to keep my red velvet brownie dense and fudgy!
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Your brownies and blondies are fabulously moist yet not under cooked at all! My friends and I noted this when we tried both blondies and brownies at Smorgasburg a couple weeks ago. Making bars can be such a challenge with finding the right texture between dense, fudgy, and cakey, and people can be particular. Do you think that the right texture is what captures the perfect brownie or is it more about the flavor or a mixture of both?
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DUB Pies for #SandyRelief
Gareth Hughes, founder of DUB Pies, is kind enough to help us from Pie Party Live to host a giveaway of their excellent and tasty savory pies for those in need post-Sandy.
In light of the recent events of Superstorm Sandy affecting many in the tri-state area, especially New York City and New Jersey, the giveaway I had intended is now to feed those in need post-Sandy.

I want to sincerely thank Gareth of DUB (Down Under Bakery) Pies for being generous in providing 16 pies to people who've been affected by Sandy and may not have had a hot meal in a week or so amidst many losses.
Gareth informed me that DUB has their own storefront in Brooklyn called The Pie Shop where visitors can not only get pie but their daily caffeine fix. I'm glad to hear this homegrown business was one that was not hit hard by Sandy last week. I'm always happy to hear about eateries that start off small whether online or mainly in markets and then grow because of steady patronship and good product. DUB Pies is one of those such success stories.
DUB Pies has been named the Meatiest Meat Pie by The Village Voice and has been noted in New York Magazine and Time Out New York.
I will be delivering frozen or warm pies from DUB's menu. I'm reaching out to Occupy Sandy to aid in providing warm and delicious pies to those in need. If you have any further information or know of others who may be in need of items don't hesitate to let me know via email and also check Occupy Sandy, Food Bank of NYC, and Red Cross on ways to help Sandy Relief efforts.
A little about DUB Pies...
What makes DUB Pies different from other savory items you may have eaten? First off, it's pretty much all savory (except for offering the American staple apple pie). Second, these are some hearty pies stuffed to the gills with meat and/or veggies in non-traditional crust that is both buttery (made with shortening/lard) yet thick and not so much flaky to cater to the fullness you'll feel after eating it. What makes NYC a food mecca is that you can get so many variations on ethnic cuisine and DUB is no different. Gareth is a native of New Zealand and brought his native culinary skills and ingredients to NYC to broaden our pallets in terms of the meaty/savory pie realm.






