Book Expo 2012: Lots to Celebrate (and Learn)

Last week the largest book convention for those of us in the book industry reared it's head again in midtown Manhattan. Book Expo of America (BEA) was held in conjunction with the newly purchased BEA (formerly Book) Blogger Convention, IDPF, and Blog & New Media Expo. And New York City will be the home of BEA up until 2015, which makes me particularly happy as it's been housed at Javits steadily since 2008 after it used to rotate locations between Los Angeles and Chicago. This year BEA focused on different ways of thinking. Publishers connecting with consumers directly and cutting out the middle man. Sessions have steadily been geared towards how to utilize social media to its highest potential and how to make books (particularly young adult and middle grade titles) that much more exciting and interactive for the end user.

Many articles in the media have touted Amazon as an enemy for publishers with low-cost products and small returns. Becoming the Walmart of the book world Amazon has it's own self-publishing imprint (CreateSpace), has launched it's own publishing sector, and is still one of the first places consumers go to purchase books at a deeply discounted rate with free shipping and many other goods available from clothes to music to appliances and various technology. And Amazon continues it's growth in the publication industry with the purchase of Avalon Books which specialized in romance and mystery titles.

In a market that is slowly on the uptick publishers are trying new ways and harder than ever to connect with consumers directly. Book Expo allows them this opportunity but many times it is press/media and booksellers that get more of the publishers attention. Book bloggers have been indelible in spreading the word about little known books becoming the next big thing. A prime example of this is The Hunger Games which is a true word-of-mouth success from book 1 to the final book Mockingjay released in 2010. As is there was a huge blow up in the media blogger realm when numerous book bloggers and other forms of press were denied press credentials months after registering for BEA. To Reed Exhibitions credit they reneged on the subsequent denials noting their mishap in cancelling registration for bloggers who had registered in January and February and not informing them until the day before Good Friday (when much Reed staff was already out of the office.) Next year I'm sure whatever stringent guidelines that make press press will be clearly outlined early on and handled much more swiftly post-registration. But this sent flurries throughout the blogosphere noting how important bloggers can be to publishers and how important they are to spreading the word about books many may not be aware of and providing a hardcore fan base for authors of various genres, particularly in the young adult (YA) market.

BEA Buzz Panels for both YA and Adult books were huge draws for bloggers, booksellers, and fans alike giving attendees the inside track on what publishers are noting as their big debuts for the year. This included Kat Zhang's YA paranormal book What's Left of Me from HarperTeen and Shani Bioanjiu's The People of Forever Are Not Afraid from Hogarth (a division of Crown Publishers). Bioanjiu was also a National Book Award 5 Under 35 Honoree this year. But debuts weren't the only things lauded at Book Expo of America, prize winning authors like Junot Diaz, Mark Helprin, and Tracy K. Smith were on-hand for autographing. Pulitzer Prize winner Diaz spent hours with fans lined up to read an excerpt from his new collection from Riverhead (an imprint of Penguin) This Is How You Lose Her. He even said it was great to meet readers. "I'm like thank God," he said. The realization of meeting those who enjoy your work can be refreshing. Dennis Lehane (Live By Night) from William Morrow (HarperCollins) and native New Yorker Victor LaValle (The Devil in Silver) from Penguin they were appreciative of those lined up to meet them and of the compliments received and were happy to promote new work.

Book clubs are another big score for publishers and this year a speed dating event was held on Wednesday by The Book Report Network where leaders and members of book clubs could meet with publishers and hear about upcoming titles (in hardcover & paperback) they think would fit with book clubs. In meeting Erin Morgenstern for a signing of the paperback version of The Night Circus she had said that she thinks her book is great for book clubs. Being "fun" to discuss. Her editor was also quick to note that during Erin's tour they would be happy to speak more with those interested in doing Night Circus for book club discussions. Not only was Morgenstern there promoting the paperback version of her book but so was National Book Award winner Jesmyn Ward for Salvage the Bones also in paperback. My book club is fond of books in this format and it is often when reprinted in PB that publishers add book club guides to the back to promote discussion. Book clubs can generate great sales especially if they meet regularly and have a dozen or more members. Many of the members of my book club have turned to digital means and so have a friend of mine with me being one of the few still pursuing the printed text. But the printed text still has a great ways to go before being eliminated and so publishers are aching for book clubs to "adopt" their titles.

And there were numerous celebrations! The arrival of Book Expo of America also initiates NY Book Week with lots of parties going on around NYC hosted by bookstores, publishers, authors, and bloggers. But within the realm of Javits Center there many anniversaries to be celebrated from Little, Brown's 175th to The New Press' 20th to Scholastic's Clifford the Big Red Dog turning 50 to Sourcebooks celebrating the quarter century mark. Russia served as the guest of honor at Book Expo this year and had a huge section devoted to "Read Russia" where champagne in crystal flutes was on-hand to celebrate new and established authors from their homeland introducing them to an international audience. Taunton Press had signings by cookbook author (and local foodie) Abby Dodge offering great samples of her orange sesame cookies. Tuttle Publishing had daily samples of desserts from Sushi Secrets and gluten-free items. HarperCollins had beer and cupcakes, Perseus had an open bar and there were wine tastings near the ever winding Starbuck's line and check in downstairs.

Discussions on Uptown and Downtown stages ranged from the Bellwether prize where winners Heidi Durrow and Hillary Jordan sat with veteran author and Bellwether judge Barbara Kingsolver to the always advancing digital age in publishing to applications that can help sell your ebook. Scholastic was heavily promoting their new series Infinity Ring that is both a print book and available as a game, readers can choose either (or both) formats to enter the world of this new middle grade series, each book written by a different author. The author breakfast and lunches welcomed (back) Stephen Colbert, Junot Diaz, Barbara Kingsolver, Zadie Smith, Chris Colfer, Lois Lowry, Michael Chabon and John Green to name a few.

And while in years past Book Expo of America had been slim in pickings there was much available to take in and take home. BEA is an avid reader's playland and a future writer's inspiration. Meeting authors, publishers, agents, bloggers, and booksellers immersed in the same love is a great way to be reinvigorated and well informed. BEA provides a way to connect all facets of the industry to learn more about what is working, what isn't, and what the larger masses want in terms of upcoming titles and their platforms. Next year I imagine much of the conversations will be the same discussing the success of some strategies and the complications of others, but it's good to know that those within the industry seek to change the way literature is provided and taken in and that there's always a format for everyone. After all books should be celebrated and Book Expo of America is one of the biggest venues to do so.

Fave Reads of 2011

After connecting with many book bloggers via Twitter and Goodreads last year and being part of a book group and always, always discussing books I enjoy (Hunger Games!) I figured I should join in and note some of my fave books that I read in 2011. I made a goal to read 50 books in 2011 and read 54, which was somewhat disappointing but hey I surpassed my goal. *Please note that not all of these books came out in 2011 and that I may have read ARCs or galleys of said titles that I got from Book Expo.

These are in no specific order of awesomeness. But overall I really enjoyed and would highly recommend them.

• When She Woke by Hillary Jordan (Fall 2011) - This was a phenomenal tale about a woman coming into her own after being betrayed by her beliefs and society in a dystopian setting where the highly religious and conservative rule with a heavy hand. It's a sci-fi take on The Scarlett Letter in which the main character is branded by the color red, and those that commit crimes are branded by colors also. It starts and ends with "when she woke" and you get chills reading some of the things the protagonist has to go through.
• Erasure by Percival Everett (re-released 2011) - One of Everett's earlier works and a great one. It mocks the literary elite and what is considered the 'Black Experience' by others. What happens when a very educated man writes what can be considered ghetto or urban lit and it is widely lauded by those who have no idea what it's like to be African American? Well, the way things go is intriguing and you don't quite get a final answer which makes you wonder where things are going in the literary world and outside of it where money talks and sometimes the subjectivity of art is questioned.
• Daughter of Smoke and Bone by Laini Taylor (Fall 2011) - I feel like Laini is one of the most literary and illustrative authors, not just YA authors, around. She brings you into her world and keeps you there and frankly you don't want to leave it. The worst part of a Laini Taylor book is finishing it. But she strikes gold again with the tale of a young girl raised by demons who are at war with angels and how deep things go when starcrossed lovers suffer a great betrayal.
• Domestic Violets by Matthew Norman (2011) - A debut from Norman and a really good one. Usually I get kind of urked by writers writing about writers but this delved into the reality of being a struggling, emerging writer trying to find your voice amidst real life responsibilities and day-to-day disappointments. As someone who works and writes and works I felt like Norman really captured the life of someone toggling between what they want to be and what they are. While a job shouldn't define you, it often does.
• Cutting for Stone by Abraham Verghese (2010) - This was a book club pick and I thoroughly enjoyed it. I loved the details and textures within this piece though it was kind of heartbreaking in the end. We had a good discussion about the characters and that's what stood out for me most throughout.
• Touchstone Anthology of Contemporary Creative Nonfiction (2007) - I am a fan of anthologies. Last year I read the Touchstone Anthology of Contemporary Fiction also edited by Michael Martone when I saw him again at the Postgraduate Writers Conference. What I love about anthologies is that they can introduce you to a slew of writers you weren't aware of in snippets. There are hits and misses with any collection but I always enjoy the range of stories and reading various genres.
• Lit: A Memoir by Mary Karr (2009) - I'd heard a lot about Karr's latest memoir. She's considered one of the best at the genre. After Lit I was hooked and am eager to read her two previous memoirs. She has a way of delving into things with a clear head looking back and capturing people, facial expressions, times as though they were a snapshot.
• The Given Day by Dennis Lehane (2008) - My first read of Lehane's. I've seen films based on his books but had yet to actually delve into one of his novels. I was invested from the first pages. He has a few too many POVs I felt but the core story between the White Boston cop and the Black man on the run and the friendship formed as America came apart and got back together again all the while having snippets of Babe Ruth (not as lovely as you may like to think) weaved in was amazing. And the fact that for me he didn't lose me at any part after more than 600 pages is a feat in itself.
• The Immortal Life of Henrietta Lacks by Rebecca Skloot (2010) - Another book club pick but also something I had been wanting to read for awhile. I was glad when I finally got to read it and discuss with others. It's funny that when I was reading it a woman came up to me and said "You wanna read a book that will REALLY make you hate White people? Read Medical Apartheid." Henrietta Lacks is a tome that does make you ashamed of how medical professionals treated patients, or color and in general. People were not people but test subjects and to some still are. It was eye opening really and heartbreaking to read of the Lacks family tragedies that went on for years with their mother in the ground and them in the dark about her cells contributions to science and the advancement of medicine.
• Beauty Queens by Libba Bray (Spring 2011) - A friend is the publicist for Libba Bray and highly recommended her book. After hearing her, Meg Cabot, and Maggie Stiefvater speak at a This is Teen event sponsored by their publisher Scholastic and hearing how funny and endearing Libba was I was happy to snag a copy. This woman is hilarious and really captures the voices of her characters. You have to go with the world she creates but her characters are not caricatures. They're endearing as much as the author is and so you go with it and kind of fall in love with each of them.
• Cold Kiss by Amy Garvey (2011) - Amy Garvey is one of the coolest authors I've had the honor of tweeting with and sending baked goods! I snagged a galley of Cold Kiss at Book Expo and boy was I glad I did. This is a well written character driven, literary young adult novel with fantastical elements. Some may say not a lot goes on action-wise but a lot goes on emotionally and I love the scenes she drew out of true love.

Other books I enjoyed this past year were The Scorpio Races by Maggie Stiefvater, Silver Sparrow by Tayari Jones, The Apothecary by Maile Meloy, The Vagina Monologues by Eve Ensler, The Bermudez Triangle by Maureen Johnson, and A Visit from the Goon Squad by Jennifer Egan.